YouTube now automatically holds back ads when live chat engagement peaks. Additionally, buying a Super Chat, Super Sticker, or virtual gift now earns you a personal, ad-free viewing window so you ...

Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems detect a strong data relationship between the two — giving advertisers access to richer ...

YouTube has introduced two major updates aimed at improving user experience and engagement. Push notifications will now be muted for subscribed channels with no user interaction in the past month, ...

YouTube has introduced a new ad format for mobile livestreams that preserves video playback but overrides stream audio, alongside YouTube TV's rollout of customizable multiview for select users. The ...

YouTube TV already offers a Multiview feature that lets users watch two, three, or even four channels at once. This option is ...

Google is rolling out a new customizable Multiview feature for YouTube TV while also testing a new ad format for YouTube live ...