This story first appeared on Wednesday, September 25, 2024, in The Strategist Beauty Brief, a weekly newsletter in which our beauty writers share their must-tries, can-skips, and can’t-live-withouts.

Not sure where to apply blush? You’re not alone. Despite being one of the buzziest makeup products in recent years, blush can be confusing to wear, what with all the different application trends and ...

Throughout the 2020s, one makeup category in particular surged in popularity, sparking a wave of buzzy beauty launches: blush. Since the start of the year, innovative and game-changing blush formulas ...

Some people say they can’t leave the house without mascara; some swear they can’t be seen without lipstick. But few realize the game-changing effects of blush. Not only is it instantly rejuvenating ...