Parks Associates’ latest US household research from its Streaming Video Tracker shows the connected TV platform market ...

Atmosphere TV reports that CTV IRL is transforming TV advertising, engaging audiences in social spaces like gyms and bars, blending content with real-life experiences.

The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context, and ...

Insider’s Paul Verna will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 26-27 in New York. Click here to register. Connected TV advertisers are enamored of programmatic because of ...

Moloco launched Moloco Ads for Performance CTV, an AI-driven product aimed at app marketers seeking mobile-style measurement and optimization on connected TV. The offering applies Moloco’s performance ...

The healthy tension between art and commerce – or content and commerce, if you want to be less pretentious about it – has always been tricky to maintain. And as any of us who work in digital media can ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Rio Longacre Television ...

While shoppable ads are gaining traction and were a clear focal point during this year’s NewFronts/Upfronts, shopping on CTV isn’t the same as shopping on mobile or desktop—and treating it that way ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

CTV is among the fastest-growing channels in digital advertising. We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. Do you work in the Marketing, ...

After more than 50 years on Global, the sketch comedy giant heads to Bell Media this fall, pushing CTV’s local nightly ...