You’ve finally decided to make the jump to a professional Instagram account. Then you hit a fork in the road: creator or business? If you’re an artist, filmmaker, or musician using the platform to ...

Image of iShowSpeed, Alex Cooper, Kai Cenat and Dude Perfect against social media logos (Photo Credit: YouTube, Twitch, Christopher Smith) It’s been a good year to be part of the creator economy.

This Conversation with the Experts section is produced by the LA Times Studios team in conjunction with Greenberg Glusker LLP and LaurDIY. In 2026, the creator economy has matured into a powerful, ...

While many in Hollywood are still grappling with the exploding creator economy, many of its executives are approaching partnerships in the area the same way as the average green light for a TV show or ...