Although the gaming and ecommerce sectors have seen the most significant adoption of the metaverse technology in recent years, its use in other markets like digital marketing will explode in the ...

Although SuperAwesome is no longer part of Epic Games, it’s got a game plan to expand its youth-focused ad marketplace, CEO Kate O’Loughlin told AdExchanger. After being acquired by Epic Games a ...

The futuristic hype machine with VR goggles and Web3 buzzwords fizzled out, but a real metaverse has quietly been thriving under your noses. Marketers, you’re missing the obvious opportunity again.

Absolut Vodka, a Pernod Ricard company, is returning to Coachella with both virtual and on-site activations, per information shared with Marketing Dive and a press release. The multifaceted marketing ...

A relatively substantial 20% of brand and agency media decision-makers are already investing in the metaverse for marketing in some shape or form, and another 36% are considering such investments, ...

Meta Platforms (NASDAQ:META) stock slipped 2% in afternoon trading on Thursday, with META shares trading at $602 and change.

Neil Stephenson introduced the metaverse as a concept in his 1992 novel Snow Crash, where he depicted it as a digital realm where users, represented by avatars, engage in a simulated reality.

Beijing, CHINA, Nov. 24, 2023 (GLOBE NEWSWIRE) -- Global Mofy Metaverse Limited (the "Company" or “Global Mofy Metaverse”) (NASDAQ: GMM), a technology solutions provider engaged in virtual content ...

Meta is dialing back its metaverse ambitions and redirecting resources toward AI-powered glasses and wearable technology, the company told FOX Business on Thursday. The shift follows reports that Meta ...

Mark Ritson is a former professor, award-winning columnist and brand consultant. He is the founder of the MiniMBA in Marketing. If you want to understand how brand architecture decisions get made - ...

Virtual reality was once promised to be the future of not only video games, but social media. Is that future still possible? NPR's Ailsa Chang talks to Vishal Shah, VP of the Metaverse, to find out.