How a press release is written and structured may matter even more now than in decades past. There are several reasons for this. Media outlets are expecting smaller staffs to publish more stories at a ...

If you want your product to be part of the buzz during the busiest shopping times of the year, a gift guide press release is one of the smartest PR tools you can use. These press releases are designed ...

Learn best practices for writing press releases for trade shows, events, and conferences that stand out from the crowd. Are you gearing up for an upcoming trade show or event and want to make a splash ...

In a rapidly evolving world of artificial — and human — intelligence, it’s right to ask questions about the years ahead. What will the world actually look like in 2026 and beyond? This is especially ...

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...

Is there still a role for press releases in the 24/7 social media world? There is a debate that has been simmering in the corporate communications world for some time now. As we continue to embrace a ...

Opening a new business represents months of planning, investment, and dreams coming to life—and a well-crafted grand opening press release can turn that milestone into measurable buzz by earning ...

WHAT: Webinar - How to Write a Press Release Headline That Works Struggling to make your press release headlines stand out? Join award-winning writing coach Ann Wylie, president of Wylie ...

I stopped using press releases several years ago. I thought they had lost most of their impact. Then a conversation with a good friend and mentor changed my perspective. She explained that the days of ...