TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

Xbox has been on the back foot in some ways in the wider games industry, but cloud gaming is arguably not one of them. Xbox Series X|S sales haven't set the world on fire. Complications from tariffs, ...

The lettering 'Cloud Gaming' is seen at the Xbox booth during the media day at the Gamescom video games trade fair - INA FASSBENDER/AFP via Getty Images Xbox appears to be laying the groundwork for ...

The shake-ups at Xbox are continuing, but this time, there's the possibility of something free on the way, with an ad-supported tier of Xbox Cloud Gaming coming at no cost. That's according to a ...

Microsoft (NASDAQ:MSFT) is planning to announce an ad-supported version of Xbox Cloud Gaming, The Verge reported, citing people familiar with the matter. The U.S. tech giant has started testing ...

Xbox Cloud Gaming service is limited to players who have Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising. Bringing ...

TL;DR: Joost van Dreunen suggests Microsoft could lead gaming by integrating advertising to expand Game Pass and Xbox, as direct monetization limits growth. With acquisitions like Xandr and King, ...

According to a brief mention in the New York Times, Microsoft has officially confirmed that it is currently testing a free Xbox Cloud service supported by advertisements, although no further specific ...

GameSpot may get a commission from retail offers. Microsoft has released another ad for The Outer Worlds 2 featuring comedian and actor Ben Schwartz dropping in on a focus test group meeting for the ...

The controversial campaign “This Is an Xbox,” launched by Microsoft to support its multi-device gaming strategy, was not well received by part of the internal Xbox team, according to a new report ...