As its sell-side business takes off due to the success of its Prebid open source wrapper, AppNexus’ buy-side operation is treading water relative to rivals such as The Trade Desk. Now the company is ...
AppNexus is hoping to shake up the world of buy-side advertising with the industry’s first programmable demand side platform (DSP). The AppNexus Programmable Platform (APP) uses machine learning in ...
NEW YORK, Dec. 11, 2018 /PRNewswire/ -- AppNexus, a Xandr company and leader in advertising technology, today announced that agreements with many direct publishers in the AppNexus marketplace and ...
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